Know Your Customer: The Tesco Example

I’m working on some new tools for Caplin Trader that will help banks better understand their customers.



Detailed knowledge of client behaviour is vital for any bank operating in a competitive environment. From a client’s perspective, the bank should understand what the client does, why they do it, and most important how to help them stay in business. Reports I have seen indicate that banks have some work to do to address client expectations in this area.

As part of the research, I thought I would investigate the market leader in understanding client behaviour, i.e., Tesco. I would recommend anyone interested in this topic read the interview with Clive Humby here.

Themes to be drawn from Tesco’s experience Continue reading