I’m working on some new tools for Caplin Trader that will help banks better understand their customers.
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Detailed knowledge of client behaviour is vital for any bank operating in a competitive environment. From a client’s perspective, the bank should understand what the client does, why they do it, and most important how to help them stay in business. Reports I have seen indicate that banks have some work to do to address client expectations in this area.
As part of the research, I thought I would investigate the market leader in understanding client behaviour, i.e., Tesco. I would recommend anyone interested in this topic read the interview with Clive Humby here.
Themes to be drawn from Tesco’s experience Continue reading
Filed under: Web trading technology | Tagged: CRM, SBP, SDP | 1 Comment »
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