Innovation Takes Creativity (and Commitment)


Over on TabbForum Paul Rowady, a senior analyst at TABB Group talks about the people behind innovation and how a new role – new for capital markets anyway – is emerging. The creative director.

TabbForum – innovation-takes-creativity (requires a TabbForum account)

This is a great development and can only be a good thing… Speaking as a creative within the capital markets 🙂

But based on my experience I would say that the fertile ground for design innovation needs to exist within the organisation already otherwise planting a creative person in a corporate desert will not bear any innovative fruit.

The various planes needed for successful interactive product design. From: Jesse James Garret, The Elements of User Experience (an old book and image but still easy to relate to and understand).

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