The difference between asses and guinea pigs

Matthew Baxter joined Caplin as Head of UX Design in December 2012.


“When you assume, you make an ass of you and me.”

The trouble with this aphorism, apart from the fact that you should really take a long, hard look at yourself if you go around regurgitating such trite, hackneyed old twaddle on a regular basis, is it’s usually wrong.  Assumption can be trusted to save time, money and effort in almost every case, provided you are in possession of the knowledge necessary to make the right assumption.

If you perform any kind of professional consultancy, you are paid to make assumptions based on your training, experience and talent.  Assumptions are educated guesses, and we all make them all the time if we want to get things done.  Assumption based on understanding the domain, the user and their stories and the client is what we do.  Assumption without understanding is a recipe for disaster, but starting from scratch every time is obviously foolish, costly, wasteful and time-consuming.  So…. Continue reading

Innovation Takes Creativity (and Commitment)

Over on TabbForum Paul Rowady, a senior analyst at TABB Group talks about the people behind innovation and how a new role – new for capital markets anyway – is emerging. The creative director.

TabbForum – innovation-takes-creativity (requires a TabbForum account)

This is a great development and can only be a good thing… Speaking as a creative within the capital markets 🙂

But based on my experience I would say that the fertile ground for design innovation needs to exist within the organisation already otherwise planting a creative person in a corporate desert will not bear any innovative fruit.

The various planes needed for successful interactive product design. From: Jesse James Garret, The Elements of User Experience (an old book and image but still easy to relate to and understand).

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