After some unexpected results in 2017, the latest survey of FX traders conducted by JP Morgan reveals a level of enthusiasm for mobile trading that more accurately reflects what we have seen in the field over the last number of years.
JP Morgan has been in the vanguard of mobile FX trading. In that context, the findings of its 2017 survey – most notably, that fewer than one in three (31%) of FX traders were likely to use a mobile trading app – were surprising, particularly when stacked up against feedback from our inaugural FX survey.
Our research underlined the fact that retail banking is far ahead of corporate and institutional banking in terms of using mobile app trading services to reduce the burden on hard-pressed sales teams, with most banks citing regulatory and compliance issues as the major obstacle to the adoption of the technology.
However, the survey showed that the buy-side wants to go mobile and that the sell-side may be underestimating this appetite. We found that while most buy-side firms believed market participants were already demanding the ability to view and manage orders on their mobile, the majority of sell-side firms believed that demand would not reach this level for a number of years.
Data from JP Morgan’s 2018 survey is more in line with our experience, with the number of traders expecting to use a mobile trading app more than doubling over the last 12 months. Almost two thirds (61%) now say they are either ‘extremely likely’ or ‘somewhat likely’ to use a mobile trading app this year. This figure is significant given that 34% of the traders surveyed said their company policy prevents any mobile use.
Much is made of the perceived security and compliance concerns of mobile trading, but the reality is that trading through a phone app and trading remotely on a laptop are no different from a security perspective. Indeed, security and compliance concerns have forced mobile trading solutions to be even more secure.
The effective implementation of mobile management systems requires mobile users in most firms to use secure passcodes to access their phones and secure login to an app using two-factor authentication provides additional assurance. Misplaced devices can be remotely wiped and mechanisms such as authentication patterns at the point of execution have largely eliminated unauthorised trading and errors.
The key feature of mobile trading is undoubtedly usability – clients that prioritise advanced features and extremely competitive pricing are more likely to be drawn to multi-dealer channels or complex desktop offerings.
The mobile experience is much more about making trading easy and convenient and building brand loyalty with corporate clients. Native notifications are also useful, helping clients stay on top of their positions and reducing the need for bank sales teams to call clients to let them know their orders have filled.
Filed under: FX, Mobile, Single-Dealer Platforms, User Experience (UX), Web trading technology | 1 Comment »
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