Deutsche on ‘exceeding’ corporate customer expectations in a ‘Facebook world’


Just found this interesting presentation from Colin Digby (now Dir, FX at BarCap), from when he was Head of Treasury Solutions, Deutsche (it’s from late 2010, but highly relevant).

The challenges banks face in upgrading commercial bank portals to meet (let alone exceed) corporate customer expectations in a Facebook World.

Table above showing average IT spend as Pct of revenue of the top 5 commercial banks compared to the likes Amazon, Google and Yahoo.

What are the takeaways? Focus on the user, offer personalization, collaboration, intuitive navigation, real-time ‘everything’ transactions, strong pre and post trade offerings, and access to liquidity on demand.

For Deutsche Bank, this is the focus for their new Autobahn Apps

Presentation here

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