The ‘mighty’ Deutsche Bank has released a faster and easier navigation of their Autobahn suite of electronic trading offerings by launching a suite of ‘bite sized’ Autobahn apps (not to be confused with Apple’s app store).
As Serge Marston, head of ecommerce Sales at Deutsche Bank says…
The Autobahn App Market makes the complex simple, significantly upgrading the experience for our clients with a powerful search engine and an intuitive layout
It’s all about making it quick, easy and as Serge say’s intuitive for users to find what they require fast.
Filed under: Problem Solved, Single-Dealer Platforms, Technology Trends, User Experience (UX), Web trading technology |
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