So, it seems that Microsoft have finally ‘got’ the mobile platform if the attendance of Steve Ballmer and initial reactions to the Windows Mobile 7 launch are anything to go by. They’ve finally stopped trying to downsize windows and really understood the user paradigm of a mobile device.
So why didn’t I mention Windows Mobile 7 in my recent rise of mobile devices blog post?
Well it’s simple really: They’re just too late to the game. They currently only have a 5% share of the smart phone market and their unit sales share dropped by a third from 2009 to 2010 (both according to Gartner in May 2010). They are also up against a huge wave of adoption of iPhone and Android. Given this, despite their slick new platform (for which all apps will have to be rewritten), they are highly unlikely to be adopted or widely supported in the enterprise any time soon.
That’s not to say they won’t find a good niche to fill. But I don’t think that niche is going to be in Single Dealer Platforms!
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[…] OS marketplace, and is losing heavily to iPhone and Android. Windows Mobile 7 looks like it has come too late to save the […]