CitiVelocity 2.0 (Excellent UX design)


Earlier this week, in optimising single dealer platforms, I made reference to the latest version of Citi’s hugely successful  CitiVelocity 2.0 platform, which is built on Caplin’s technology.

Below is a screen shot of the platform, taken from FX-MM. It’s really elegant, with a clear compact design.

According to Anil Prasad, Citi’s Global Head of Foreign Exchange, Velocity2.0 is designed for Citi’s wholesale and institutional clients, and will be available to 100,000 Citi clients.

It looks great, and is clearly packed with business functionality, and is capable of delivering deep liquidity, with minimal latency, on a truly massive scale.

CitiVelocity 2.0 (showing FX options strategies and analytics)
A definite winner!

7 Responses

  1. [...] This UI is described as “excellent” , “elegant”, and “clear and compact” : http://singledealerplatforms.org/2012/01/26/citivelocity-2-0-excellent-ux-design/ [...]

  2. [...] number of Caplin’s clients won awards last night for their SDPs, including BarCap, Citi, RBS and Nomura – well [...]

  3. [...] Citi makes huge leap, up from 4th to 2nd place with market share of 12.26% (8.88% last year), and up from 7.49% in 2008 (see here for Citi Velocity post) [...]

  4. [...] clients at the ACI event included Standard Bank and Citi Velocity. Caplin Trader was featured at the Progress Apama booth giving delegates the opportunity to see a [...]

  5. [...] Citi continues to power ahead, with market share up 21.53% YoY to 14.90% (12.26% last year), compared to 7.49% in 2008 (see here for Citi Velocity post) [...]

  6. […] of 16.04% (up from 14.9% in 2013) and more than doubling its 7.49% share from 2008. (see here for Citi Velocity post which is built using Caplin […]

  7. […] are pretty evenly divided between the three platforms, it’s interesting to see how Citi’s Velocity platform has such traction with the sellside traders, which must have helped Citi gain top place in […]

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