eTrading is transformational, and it’s insightful to see how key metrics can radically change once a firm embraces electronic trading and starts to migrate from a high touch (voice/branch) model to a low touch electronic trading paradigm. Today’s report on Paddy Power in the Daily Telegraph is an interesting case in point.
They may not be at the sophisticated (or glamorous) end of the spectrum, nevertheless Paddy Power – the bookie, has embraced online mobile trading (betting) in a big way, and the metrics are really impressive.
Filed under: Mobile, Technology Trends, Web trading technology | Leave a Comment »


